5 Mobile Musts for Real-Estate Marketing

“Real estate is an inherently mobile industry which drives our mobile-first approach.”

That’s Jeremy Wacksman, Chief Marketing Officer of Zillow Group, explaining the one-for-one overlap between real-estate marketing and mobile marketing. Like any good buzzword, “mobile-first” is applied to everything these days: e-commerce, retail, software, entrepreneurship and even finding lost pets (seriously).

So why should you listen to Wacksman? Because if you’re in real estate, there simply isn’t a bigger player than Zillow — period. And not just in terms of market share and online traffic. As Zillow CEO Spencer Rascoff recently told Jim Cramer, “More people now type the word ‘Zillow’ into Google than the words ‘real estate.’ ”

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